The influence of skilled employees towards marketing competencies / Idayuwati Abdullah @ Ab Rahman

• Main Author: Abdullah @ Ab Rahman, Idayuwati
• Format: Student Project
• Language: English
• Published: 2001
• Subjects: HA Statistics; Statistical data; HF Commerce; Personnel management. Employment management; Job satisfaction; Employee motivation
• Online Access: https://ir.uitm.edu.my/id/eprint/59810/1/59810.pdf; https://ir.uitm.edu.my/id/eprint/59810/

Marketing competencies are “focus point” that funnel peoples’ skills and efforts to make greater effect. Marketing competencies, on an organizational level, are a synergistic blending of the core competencies that the employees bring to work every day. The aim of this study is to explore whether sk...