A study on maintaining customer loyalty towards the demand of hardware purchasing at Perniagaan Simen Tenagadesa Sdn. Bhd / Mohd Shamsol Mohd Shafie

• Main Author: Mohd Shafie, Mohd Shamsol
• Format: Student Project
• Language: English
• Published: 2000
• Subjects: Marketing; Management; Marketing research. Marketing research companies. Sales forecasting; Market surveys. Including brand choice. Brand loyalty; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Customer services. Customer relations
• Online Access: https://ir.uitm.edu.my/id/eprint/59692/1/59692.pdf; https://ir.uitm.edu.my/id/eprint/59692/

The growth in economic after crisis in October 1997 has shown a good opportunities or potentials in doing and running the business. The rapid economic growth has results many establish companies and new businesses enter the market especially in construction sector in order to fillfill the consumer r...