Customer satisfaction survey on TM family and friend / Mohd Muzammer Jamaluddin

• Main Author: Jamaluddin, Mohd Muzammer
• Format: Student Project
• Language: English
• Published: 1999
• Subjects: Marketing; Branding (Marketing); Marketing research. Marketing research companies. Sales forecasting; Consumer satisfaction; Personnel management. Employment management; Promotions
• Online Access: https://ir.uitm.edu.my/id/eprint/59626/1/59626.pdf; https://ir.uitm.edu.my/id/eprint/59626/

Telekom Malaysia has just lunched a new value-added product called TM Family and Friend. This product allows customers to apply discounts on people whom they call regularly. This project paper is to analyze customers’ satisfaction regarding the product. The respondents for this survey are customers...