The study on the profile of market niche of Penang Golf Resort Berhad in meeting customer needs / Maziharita Mohamood

• Main Author: Mohamood, Maziharita
• Format: Student Project
• Language: English
• Published: 1999
• Subjects: Labor. Work. Working class; Theory. Method. Relation to other subjects. Performance; Marketing; Market segmentation. Target marketing; Marketing research. Marketing research companies. Sales forecasting
• Online Access: https://ir.uitm.edu.my/id/eprint/59501/1/59501.pdf; https://ir.uitm.edu.my/id/eprint/59501/

Study encompass the profile of market niche of Penang Golf Resort (PGR) in serving and meeting customer needs. Market niche will be overview based on factors known as four Ps consist of product, price, place and promotion. The criteria of market niche include the service benefits offered, reasonable...