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Analysis of the purchasing behaviour on skin care products among the younger generation / Fong Shieng Yee and Susan Chin Tee Suan

The purpose of this study is to analyse the purchasing behaviour of the younger generation on skin care products. A total of 200 respondents took part in this survey. From the analysis, it was found that Environmental Concerns was ranked the highest among the six variables chosen for the study. The...

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Main Authors: Fong, Shieng Yee, Chin, Susan Tee Suan
Format: Article
Language:English
Published: 2012
Subjects:
Business ethics
Purchasing. Selling. Sales personnel. Sales executives
Online Access:https://ir.uitm.edu.my/id/eprint/5931/2/5931.pdf
https://ir.uitm.edu.my/id/eprint/5931/
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id my.uitm.ir.5931
record_format eprints
spelling my.uitm.ir.59312022-09-15T03:24:21Z https://ir.uitm.edu.my/id/eprint/5931/ Analysis of the purchasing behaviour on skin care products among the younger generation / Fong Shieng Yee and Susan Chin Tee Suan Fong, Shieng Yee Chin, Susan Tee Suan Business ethics Purchasing. Selling. Sales personnel. Sales executives The purpose of this study is to analyse the purchasing behaviour of the younger generation on skin care products. A total of 200 respondents took part in this survey. From the analysis, it was found that Environmental Concerns was ranked the highest among the six variables chosen for the study. The other remaining variables are price, packaging, promotion, branding and self Image. 2012 Article NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/5931/2/5931.pdf Analysis of the purchasing behaviour on skin care products among the younger generation / Fong Shieng Yee and Susan Chin Tee Suan. (2012)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Business ethics
Purchasing. Selling. Sales personnel. Sales executives
spellingShingle Business ethics
Purchasing. Selling. Sales personnel. Sales executives
Fong, Shieng Yee
Chin, Susan Tee Suan
Analysis of the purchasing behaviour on skin care products among the younger generation / Fong Shieng Yee and Susan Chin Tee Suan
description The purpose of this study is to analyse the purchasing behaviour of the younger generation on skin care products. A total of 200 respondents took part in this survey. From the analysis, it was found that Environmental Concerns was ranked the highest among the six variables chosen for the study. The other remaining variables are price, packaging, promotion, branding and self Image.
format Article
author Fong, Shieng Yee
Chin, Susan Tee Suan
author_facet Fong, Shieng Yee
Chin, Susan Tee Suan
author_sort Fong, Shieng Yee
title Analysis of the purchasing behaviour on skin care products among the younger generation / Fong Shieng Yee and Susan Chin Tee Suan
title_short Analysis of the purchasing behaviour on skin care products among the younger generation / Fong Shieng Yee and Susan Chin Tee Suan
title_full Analysis of the purchasing behaviour on skin care products among the younger generation / Fong Shieng Yee and Susan Chin Tee Suan
title_fullStr Analysis of the purchasing behaviour on skin care products among the younger generation / Fong Shieng Yee and Susan Chin Tee Suan
title_full_unstemmed Analysis of the purchasing behaviour on skin care products among the younger generation / Fong Shieng Yee and Susan Chin Tee Suan
title_sort analysis of the purchasing behaviour on skin care products among the younger generation / fong shieng yee and susan chin tee suan
publishDate 2012
url https://ir.uitm.edu.my/id/eprint/5931/2/5931.pdf
https://ir.uitm.edu.my/id/eprint/5931/
_version_ 1744357189180456960
score 13.211869

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