A study on the cause of purchasing counterfeit product / Nor Amirah Salim, Nur Iffah Ahmad Khairi and Nur Ridhwah Adani Gazali
Counterfeit products are generally imitations of the big brands products and sell them more cheaply in order to accomplish greater values of money. The study was conducted mainly to determine whether attitude, quality and age affect the cause of purchasing counterfeit products, to determine whether...
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Main Authors: | Salim, Nor Amirah, Ahmad Khairi, Nur Iffah, Adani Gazali, Nur Ridhwah |
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Format: | Student Project |
Language: | English |
Published: |
2021
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Subjects: | |
Online Access: | https://ir.uitm.edu.my/id/eprint/59287/1/59287.pdf https://ir.uitm.edu.my/id/eprint/59287/ |
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