The stereotyping film viewers towards Malaysian film productions: a study of Abang Long Fadil 2 & Pencuri Hati Mr Cinderella / Farahaisya Abd Rahim ... [et al.]

• Main Authors: Abd Rahim, Farahaisya, Mohd Azizi, Nur Azureen Hasmeen, Mohamad Faridun, Mohamad Loqman Afiq, Sayed Azuddin, Syarifah Nadia
• Format: Student Project
• Language: English
• Subjects: Statistical data; Drama
• Online Access: https://ir.uitm.edu.my/id/eprint/76651/1/76651.pdf; https://ir.uitm.edu.my/id/eprint/76651/

The film industry was born on 1930 and began on 1933 with the first film. In fact, Malaysia produces about 20 feature films annually and between 300-400 television drama and series a year apart from the in-house productions. The dictionary of Cambridge has defined stereotyping as a set of idea that...