Newspaper advertisement unable to influence the mind of the consumers effectively / Fateen Syahida Syahbanu Amran

• Main Author: Syahbanu Amran, Fateen Syahida
• Format: Thesis
• Language: English
• Published: 1998
• Subjects: HB Economic Theory. Demography; Consumption (Economics); Consumption. Demand (Economic theory); HF Commerce; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/59121/1/59121.pdf; https://ir.uitm.edu.my/id/eprint/59121/

Newspaper is the most popular medium for an advertisement purpose since it is the cheapest and has broad acceptance by the people. Through newspaper it is easy to approach and get the attention of the people to the ads. But in other view, newspaper is unable to influence the customer’s mind effect...