Haiscarf / Azlinah Ayob

• Main Author: Ayob, Azlinah
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Scarves; Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Dressmaking and women's tailoring. Fashion
• Online Access: https://ir.uitm.edu.my/id/eprint/57870/1/57870.pdf; https://ir.uitm.edu.my/id/eprint/57870/

Haiscarf provided product which is scarf for their customers. Haiscarf offering affordable prices with different materials of scarves. Our target customer is women with all range of age because all scarf are suitable for all ages.We also target the women that finding the comfortable and quality scarf with affordable prices. Haiscarf objective is to sell their scarf for all women either she has higher or lower income. The marketing strategy that is used in Haiscarf is the prices are more cheap than other scarf shop but still have premium quality and also the packaging of scarf are different from others and with one purchased the customer will get free gift. Buy more and you will get more free gift. Haiscarf are owned by Azlinah Binti Ayob as Chief Executive Officer (CEO) and has two Chief Operation Officer (COO) which is her family member Nurul Husna and Izrul Syafiq and also four workers. Haiscarf use Instragram, Facebook, and Whatsapp as their online platform to attract more customer and generate more sales. They delivered orders by postage and cash on delivery.