The effectiveness of using local sabahan language in delivering message to consumer through radio advertisement / Mohd Fakhri Razalle

• Main Author: Razalle, Mohd Fakhri
• Format: Student Project
• Language: English
• Subjects: Market segmentation. Target marketing; Advertising campaigns; Methods. Outdoor advertising. Billboards. Posters; Radio broadcasting
• Online Access: https://ir.uitm.edu.my/id/eprint/57644/1/57644.pdf; https://ir.uitm.edu.my/id/eprint/57644/

Advertising persuasion or effectiveness may differ based on different languages and/or dialects that are chosen as way to deliver or to communicate the message. By using the Sabahan local people as the samples of study, the research serves to examine the effectiveness of using local Sabahan language...