The effectiveness of using local sabahan language in delivering message to consumer through radio advertisement / Mohd Fakhri Razalle
Advertising persuasion or effectiveness may differ based on different languages and/or dialects that are chosen as way to deliver or to communicate the message. By using the Sabahan local people as the samples of study, the research serves to examine the effectiveness of using local Sabahan language...
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Format: | Student Project |
Language: | English |
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Online Access: | https://ir.uitm.edu.my/id/eprint/57644/1/57644.pdf https://ir.uitm.edu.my/id/eprint/57644/ |
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