Dapoer Ghumah / Nur Hadirah Sofia Mohd Sufian

• Main Author: Mohd Sufian, Nur Hadirah Sofia
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Cooking; Food service
• Online Access: https://ir.uitm.edu.my/id/eprint/56942/1/56942.pdf; https://ir.uitm.edu.my/id/eprint/56942/

Dapoer Ghumah is a family business brand name for an online food delivery service that is specialized for an authentic India Biryani. The main objective for this business is to offer new experience for food lovers who loves on trying new flavour with a great amount of portion at an affordable price right at their doorstep. Our business began on Facebook on 8th June 2021, getting a hot recognition from close friends and family from the beginning of our business journey. The contributions from them let our business become well known in our neighbourhood area which absolutely let our recipe took over their hearts and stomach. After being promoted our business on Facebook, number of people who has flooded our dm to reconsider on the limited number of orders showing the demand for our products has successfully gained a consistent customer. After a month, our idea from only one original main dish have turned into 2 optional main dishes with the loves of our customers.