Case study: LaBlacked Speciality Coffee / Nur Iman Najwa Binti Saifoldin ... [et al.]

• Main Authors: Saifoldin, Nur Iman Najwa, Mohd Huzairi, Imanina, Kamarzam, Luqman Hakim
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Business; Tea, coffee, cocoa, etc.
• Online Access: https://ir.uitm.edu.my/id/eprint/55995/1/55995.pdf; https://ir.uitm.edu.my/id/eprint/55995/

LaBlacked is a brand in the ready-to-drink market with a range of specialty coffees. With the growing demand for coffee in Malaysia, finding good coffee can be a problem. The brand connects farmers, roasters, baristas with consumers and those around them and appreciates a good cup of coffee. Lablacked focuses on delivering sustainable coffee and delicious smooth cold brew coffee. LaBlacked was established back in August 2020. It was only an online business venture that began when both the founder and co-founder searched and experimented with coffee from different origins and cafes. They decided to share their coffee creation with other people, hence LaBlacked was born. They made their drinks ready-to-go in glass bottles to make it easier for consumers to drink whenever they want and the packaging is also reusable. Besides that, the company’s speciality is that their coffees are cold brewed. The taste of the coffee is less bitter and it is also lower in acidity, making it also suitable for people who are not avid coffee drinkers. LaBlacked provides their coffee products to different cafes and they also produce their own product for their own brand. With this report, we hoped that by analysing their nature of business and resolving a few challenges, the company would be able to gain a few useful insights. These would allow them to skyrocket their business to new heights and advertise their business in a better way in the future.