ENT 530 Social Media Portfolio: Birdnest Skincare by NurSyaf / Nurani Syafiqah Yusof

• Main Author: Yusof, Nurani Syafiqah
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Personal health and hygiene. Including clothing, bathing, exercise, travel, nutrition, sleep, sex hygiene
• Online Access: https://ir.uitm.edu.my/id/eprint/55639/1/55639.pdf; https://ir.uitm.edu.my/id/eprint/55639/

Birdnest Skincare by Nursyaf is a Malaysian skincare line that uses only legal products. Birdnest Essence was founded by Mrs. Nadya Abdullah and is a halal product. This business sells three products: BNE (Birdnest Essence), BNFR (Birdnest Facial Radiance), and BPCS (Birdnest Propolis Collagen Soap). I participated in the line of business as a stock agent based in Kuala Kangsar, Perak, in order to accomplish the assignment. I created and managed a Facebook page for Birdnest Skincare by Nursyaf for over two months as part of the product's promotional activities. Taking into consideration the COVID-19 pandemic situation, this portfolio will highlight the knowledge gained and the difficulties endured in overcoming the unforeseen hurdles.