ENT 530 Social Media Portfolio: Camca Zulaykha / Muhammad Aiman Mohd Hisham

• Main Author: Mohd Hisham, Muhammad Aiman
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Condiments, spices, etc. General works
• Online Access: https://ir.uitm.edu.my/id/eprint/55597/1/55597.pdf; https://ir.uitm.edu.my/id/eprint/55597/

The ‘Camca Zulaykha’ is based on the initials of the two founders. Together, the company has launched multiple types of products. It is a prepared fried red onion and garlic is the main product for our clients to use in their food and daily use. The “Camca Zulaykha” also has a catering service that provides a variety of food ready to eat to any company that wants to order in large quantities. Our company provides services to help our clients save their time going out during lunch break or any company that provides food for their staff . The target market is for housewives, individu that like to eat fried onions and any group that wants to order the catering service. This is because we are also providing a service for catering. In the business segment there are always a competitors, which our one competitor is IKS that selling the fried onions for example “ Nuha Bawang Goreng ” and “IBNI”, so there’s a possible risk of competitors is the Ingredient in the product and also how we serve the client.