Factors that influence the effectiveness level of social media usage among sales people in enigma consulting group/ Nur Farhah Ahmad Kaswan

• Main Author: Ahmad Kaswan, Nur Farhah
• Format: Student Project
• Language: English
• Published: 2018
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Online social networks
• Online Access: https://ir.uitm.edu.my/id/eprint/55402/1/55402.pdf; https://ir.uitm.edu.my/id/eprint/55402/

This paper review on the factors that influencing the social media usage among salespeople in their daily sales activities. As we know, every single person who owns a smartphone or any sort of gadget will surely have at least one social media accounts. Thus, this paper intended to find out the main factors that influence the salespeople to use social media in their daily sales activities. The methodology that were used in this research paper is through questionnaire and were distributed to the salespeople in Enigma Consulting Group. Thus, the population in Enigma is quite small as the research only involve internally. The finding of the study shows only social media norms have a significant relationship with the social media usage the salesperson. While the other two variables, which is customer-oriented selling and information disclosure did not significantly relate to the social media effectiveness.