Factors that influence the effectiveness level of social media usage among sales people in enigma consulting group/ Nur Farhah Ahmad Kaswan

• Main Author: Ahmad Kaswan, Nur Farhah
• Format: Student Project
• Language: English
• Published: 2018
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Online social networks
• Online Access: https://ir.uitm.edu.my/id/eprint/55402/1/55402.pdf; https://ir.uitm.edu.my/id/eprint/55402/

This paper review on the factors that influencing the social media usage among salespeople in their daily sales activities. As we know, every single person who owns a smartphone or any sort of gadget will surely have at least one social media accounts. Thus, this paper intended to find out the main...