Technology Entrepreneurship Project (ENT 600) : Pensonic Holding Berhad / Fais Syamir Khairuddin

• Main Author: Khairuddin, Fais Syamir
• Format: Entrepreneurship Project
• Language: English
• Published: 2022
• Subjects: Business; Industrial research. Research and development
• Online Access: https://ir.uitm.edu.my/id/eprint/55264/1/52264.pdf; https://ir.uitm.edu.my/id/eprint/55264/

This case study looks at how a business went about designing, manufacturing, and marketing its goods. Pensonic Holding Berhad, a local brand of home electrical appliances, was the company I wanted to investigate. Pensonic DC Pump Water Heater, one of Pensonic's shower devices, is one of the products that drew my attention and prompted me to learn more. Even though the shower is of decent quality, certain flaws need to be addressed in light of recent technological advancements. As we know, wastage of water often occurs during the bathing process. The use of a shower is also one of the causes of water wastage. To prevent this situation, the company needs to produce a more advanced shower that may well resolve it. With the added digital temperature and water flow control, it can surely help the user reduce the wastage of water.