Exploring the most influential dimension of digital marketing towards customer relationship of icon smart home company / Nur Faziera Zaidi

• 主要作者: Zaidi, Nur Faziera
• 格式: Student Project
• 语言: English
• 出版: 2018
• 主题: Telemarketing. Internet marketing; Market surveys. Including brand choice. Brand loyalty; Customer services. Customer relations; Advertising
• 在线阅读: https://ir.uitm.edu.my/id/eprint/55165/1/55165.pdf; https://ir.uitm.edu.my/id/eprint/55165/

The objectives of this study is to determine the most influential dimension of digital marketing towards customer relationship of ICON Smart Home Company besides to identify the level of interactivity between customers and Icon Smart Home Company through digital marketing. There are two issues occur...