ENT 530 Social Media Portfolio: Sambal Bilis Che Pah / Ainin Sofiya Kamarulzaman

• Main Author: Kamarulzaman, Ainin Sofiya
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Cooking, Malay
• Online Access: https://ir.uitm.edu.my/id/eprint/55155/1/55155.pdf; https://ir.uitm.edu.my/id/eprint/55155/

For this social media portfolio, I decided to choose a micro-business which is Sambal Bilis Che Pah. The reason why I choose Sambal Bilis Che Pah because I am an agent for this business. The product that I sell, and market is Sambal Bilis. Sambal Bilis Che Pah is sold around Seremban, Negeri Sembilan. This business is owned and run by my family member, Sharifah Mudirah, my aunty. Mrs. Mudirah was started to sell Sambal Bilis in earlier 2021. This product has attracted neighbourhood and residents among Seremban that 500 packs were sold when the product had just been launched. Sambal Bilis Che Pah can easily attract customers as they can eat from a different range of ages. This product is one of the menus that Malaysian choose to eat with bread, nasi lemak, rice, porridge, and more. In fact, Sambal Bilis Che Pah also is the choice of most Malaysian to travel with because it also durable while remains crunchy. Not only that, but this sambal also attracts many customers to purchase as it was sold at affordable prices. In this social media portfolio, I also provided the e-commerce registration. It is important to register e-commerce because e-commerce gives my business the ability to reach more customers than traditional reaches. Finally, in my social media portfolio, I promote this sambal bilis through my social media platform which is Facebook. I am using this platform as nowadays, people often used them to search or buy something. There are three stages that I used in attracting customers through Facebook which are using teaser, soft sells, and hard sells. First, to make them curious, I created seven teasers to attract customer’s attention. Then, sharing some tips and benefits with the customer and finally, I conducted with hard sell by including the picture or graphic of sambal bilis, price, and payment method which are often used by other sellers.