ENT 530 Case Study : Maksu Nasi Ayam Madu / Ainin Sofiya Kamarulzaman ... [et al.]

• Main Authors: Kamarulzaman, Ainin Sofiya, Abdillah, Atikah, Abdul Gani, Muhamad Nur Syafawi, Nor Sallehudin, Nur’Ain Fatin, Rahman, Nur Irdawati, Sanudin, Nursyuhadatul Aisyah, Mohd Nor Azri, Nurul Ain Shafikah, Mohd Azam, Nuralya Huda
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Business; Nutrition. Foods and food supply; Cooking, Malay
• Online Access: https://ir.uitm.edu.my/id/eprint/55028/1/55028.pdf; https://ir.uitm.edu.my/id/eprint/55028/

For this case study, we decided to choose a micro-business company which is Maksu Nasi Ayam Madu. In this case study, we provided the company information, where we explain the background of the business, organizational structure, marketing, operational strategy, and financial achievement. Maksu Nasi...