Examining the factors contributing customer satisfaction: a case study of Prudential BSN Takaful Berhad, Al Isra Johor / Siti Aishah Abdullah, Siti Nor Shageera Md Nasir and Sulaiman Mohamed Taib

• Main Authors: Abdullah, Siti Aishah, Md Nasir, Siti Nor Shageera, Mohamed Taib, Sulaiman
• Format: Thesis
• Language: English
• Published: 2018
• Subjects: Consumer satisfaction; Insurance business. Insurance management
• Online Access: https://ir.uitm.edu.my/id/eprint/54949/1/54949.pdf; https://ir.uitm.edu.my/id/eprint/54949/

This dissertation examines the factors that contribute to the satisfaction of Prudential BSN Takaful Berhad, Al Isra Johor' customers in order to suggest Al Isra Johor' agents some recommendations to achieve better persistency ratio. Many researches have been done generally on service qual...