Examining the factors contributing customer satisfaction: a case study of Prudential BSN Takaful Berhad, Al Isra Johor / Siti Aishah Abdullah, Siti Nor Shageera Md Nasir and Sulaiman Mohamed Taib

This dissertation examines the factors that contribute to the satisfaction of Prudential BSN Takaful Berhad, Al Isra Johor' customers in order to suggest Al Isra Johor' agents some recommendations to achieve better persistency ratio. Many researches have been done generally on service qual...

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Bibliographic Details
Main Authors: Abdullah, Siti Aishah, Md Nasir, Siti Nor Shageera, Mohamed Taib, Sulaiman
Format: Thesis
Language:English
Published: 2018
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/54949/1/54949.pdf
https://ir.uitm.edu.my/id/eprint/54949/
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