Business Plan : Sunset’s Restaurant (Food and Drink Menu) / Norhasnien Mohd Nor … [et al.]

• Main Authors: Mohd Nor, Norhasnien, Abdul Muis, Nor’atira, Zaidi, Khairunnasuha, Ruzaidi, Nur Athirah, Shukri, Muhammad Salman
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Small business. Medium-sized business; Cooking; Hospitality industry. Hotels, clubs, restaurants, etc. Food service; Food service
• Online Access: https://ir.uitm.edu.my/id/eprint/54533/1/54533.pdf; https://ir.uitm.edu.my/id/eprint/54533/

Sunset’s Restaurant products and services for customers, providing the variety dishes such as black pepper salted egg lobster, Salmon miang pla pao, and so on that give high satisfaction on consumer. Our client is customers identifying as middle and low class who want consume product with affordable price product, and also get to see beautiful scenery of Sunset while enjoying the meal. We also targeting busiest workers because we have delivery services of our product to customer home. We offer a variety of dishes that give the nutrition of health, low calories and receive halal certificates. At the middle in Kelantan, Bachok particularly Sunset’s Restaurant business has been an explosion of growth over the year. Bachok is an area that many people such as tourist, groups family of local people, students and so on. While there are currently so many businesses like us in Bachok, but we only business have special delivery services and at the strategic place behind the beach. Sunset’s Restaurant marketing strategy is to emphasize the quality and price of the product and services. We offer the affordable price because some people have low incomes. Thus, we develop marketing strategy that gives attraction to come our restaurant especially poor people. The management of Sunset’s Restaurant consist of 5 lead workers are Norhasnien, Nor Atira, Khairunnasuha, Nur Athirah and Muhammad Salman. Our workers have extensive experience in finance, marketing, operation and administrative. Khairunnasuha as marketing manager and Muhammad Salman as operating manager and also as chef worker has experience in restaurant industry at Crown Garden Hotel at Kota Bharu, Kelantan. Already we have service and products commitments plan to aggressively build our brand through newspaper, ads, signboard, and promotion via social media like tiktok. The loving and good scenery restaurant that Sunset’s Restaurant will provide is sure to appeal to customers throughout the Kelantan especially Kota Bharu area.