Customer satisfaction in using digital QR code menu ordering in restaurant / Zurena @ Rena Shahril ... [et al.]

• Main Authors: Shahril, Zurena @ Rena, Remey Den, Nur Syazwanie Arissa, Shamshul Bahari, Nur Ainal Syuhada, Mohd Asnawi, Noorfarah Ilyana
• Format: Article
• Language: English
• Published: Faculty of Hotel & Tourism Management, Universiti Teknologi MARA 2024
• Subjects: Consumer satisfaction; Electronic commerce; Hospitality industry. Hotels, clubs, restaurants, etc. Food service; Food service
• Online Access: https://ir.uitm.edu.my/id/eprint/97893/1/97893.pdf; https://ir.uitm.edu.my/id/eprint/97893/; https://www.jthca.org/

This study aims to examine the factors determining customer satisfaction to use digital QR code on menus in the restaurants as an alternative ordering. The rapid growth of digital technology in the last two decades has become a factor that encouraged individuals and groups to utilize digital technol...