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The influence of social interaction, social influence and smartphone usage convenience towards smartphone dependency among Generation Y in Sungai Petani / Aini Najihah Ahamad and Nor Khanim Mohd Jafri

This chapter provide an overview of the study which consists ten main sections this chapter identity the background of the study ascertain the research problem, research question and the research objective of the research endeavor. It also highlight the significant scope of the study provide definit...

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Main Authors: Ahamad, Aini Najihah, Mohd Jafri, Nor Khanim
Format: Student Project
Language:English
Published: 2019
Subjects:
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Consumer satisfaction
Online Access:https://ir.uitm.edu.my/id/eprint/54490/2/54490.pdf
https://ir.uitm.edu.my/id/eprint/54490/
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id my.uitm.ir.54490
record_format eprints
spelling my.uitm.ir.544902021-12-08T08:06:04Z https://ir.uitm.edu.my/id/eprint/54490/ The influence of social interaction, social influence and smartphone usage convenience towards smartphone dependency among Generation Y in Sungai Petani / Aini Najihah Ahamad and Nor Khanim Mohd Jafri Ahamad, Aini Najihah Mohd Jafri, Nor Khanim Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction This chapter provide an overview of the study which consists ten main sections this chapter identity the background of the study ascertain the research problem, research question and the research objective of the research endeavor. It also highlight the significant scope of the study provide definition of terms, and concept used in this study 2019 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/54490/2/54490.pdf ID54490 Ahamad, Aini Najihah and Mohd Jafri, Nor Khanim (2019) The influence of social interaction, social influence and smartphone usage convenience towards smartphone dependency among Generation Y in Sungai Petani / Aini Najihah Ahamad and Nor Khanim Mohd Jafri. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Consumer satisfaction
spellingShingle Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Consumer satisfaction
Ahamad, Aini Najihah
Mohd Jafri, Nor Khanim
The influence of social interaction, social influence and smartphone usage convenience towards smartphone dependency among Generation Y in Sungai Petani / Aini Najihah Ahamad and Nor Khanim Mohd Jafri
description This chapter provide an overview of the study which consists ten main sections this chapter identity the background of the study ascertain the research problem, research question and the research objective of the research endeavor. It also highlight the significant scope of the study provide definition of terms, and concept used in this study
format Student Project
author Ahamad, Aini Najihah
Mohd Jafri, Nor Khanim
author_facet Ahamad, Aini Najihah
Mohd Jafri, Nor Khanim
author_sort Ahamad, Aini Najihah
title The influence of social interaction, social influence and smartphone usage convenience towards smartphone dependency among Generation Y in Sungai Petani / Aini Najihah Ahamad and Nor Khanim Mohd Jafri
title_short The influence of social interaction, social influence and smartphone usage convenience towards smartphone dependency among Generation Y in Sungai Petani / Aini Najihah Ahamad and Nor Khanim Mohd Jafri
title_full The influence of social interaction, social influence and smartphone usage convenience towards smartphone dependency among Generation Y in Sungai Petani / Aini Najihah Ahamad and Nor Khanim Mohd Jafri
title_fullStr The influence of social interaction, social influence and smartphone usage convenience towards smartphone dependency among Generation Y in Sungai Petani / Aini Najihah Ahamad and Nor Khanim Mohd Jafri
title_full_unstemmed The influence of social interaction, social influence and smartphone usage convenience towards smartphone dependency among Generation Y in Sungai Petani / Aini Najihah Ahamad and Nor Khanim Mohd Jafri
title_sort influence of social interaction, social influence and smartphone usage convenience towards smartphone dependency among generation y in sungai petani / aini najihah ahamad and nor khanim mohd jafri
publishDate 2019
url https://ir.uitm.edu.my/id/eprint/54490/2/54490.pdf
https://ir.uitm.edu.my/id/eprint/54490/
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score 13.18916

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