Business Model Canvas (BMC) : McDonald’s Corporation / Nur Atirah Karim

• Main Author: Karim, Nur Atirah
• Format: Entrepreneurship Project
• Language: English
• Published: 2020
• Subjects: Food industry and trade. Halal food industry. Certification; Business. Business enterprises. General works, treatises, and textbooks
• Online Access: http://ir.uitm.edu.my/id/eprint/37917/1/37917.pdf; http://ir.uitm.edu.my/id/eprint/37917/

Started from a small restaurant at California owned by two brothers, Dick and Mac McDonald, McDonald’s today is the largest fast food company in the world. The McDonalds brothers were born in a poor family. Before they entered the food industry, the had interest in directing and producing movies. Du...