Metaphorical visual persuasion: the perception of Malay product in press advertisement / Fatrisha Yussof … [et al.]
In current Malaysian advertising practice, typically, Malay product of press advertisements visualized in a straightforward visual approaches and easy headline but failed to include the attention-grabbing factor in the advertisement. Mostly, it has portrayed very weak visuals that less emphasizing o...
Saved in:
Main Authors: | , , , |
---|---|
Format: | Book Section |
Language: | English |
Published: |
Division of Research and Industry Linkages, UiTM Melaka
2014
|
Subjects: | |
Online Access: | https://ir.uitm.edu.my/id/eprint/54413/1/54413.pdf https://ir.uitm.edu.my/id/eprint/54413/ |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|