The Usage Of Visual Metaphors In Tourism Advertisement As A Potential Persuasive Method In Sara Wak Tourism Advertisement
This is a study on the effects of visual metaphors in tourism advertisement. In advertising the uses of visual metaphors are commonly applied to express meaning more creatively while in the same time without losing the whole context of the actual message conveyed. The use of photography in tourism m...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
Universiti Malaysia Sarawak, (UNIMAS)
2011
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/2563/1/The%20Usage%20Of%20Visual%20Metaphors%20In%20Tourism%20Advertisement%20As%20A%20Potential%20Persuasive%20Method%20In%20Sara%20Wak%20Tourism%20Advertisement.pdf http://ir.unimas.my/id/eprint/2563/ |
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