ENT 530 Social Media Portfolio: Ardora Natural / Anis Syahirah Zawawi

• Main Author: Zawawi, Anis Syahirah
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Personal health and hygiene. Including clothing, bathing, exercise, travel, nutrition, sleep, sex hygiene
• Online Access: https://ir.uitm.edu.my/id/eprint/53971/1/53971.pdf; https://ir.uitm.edu.my/id/eprint/53971/

Ardora Natural is an independent business that specializes in selling hair care products which is a hair and bath wash and a baby hair oil. These two products could also came in a package and sets, usually made into giftsets upon requested. Other than these two products they also sell protection bath caps, trial packs and merchandises such as face masks, hoodies and snapback caps. The business was established back in 2018 under the company named Sinar Rezeki Global Sdn Bhd. It has been in operation for a total of three years and its HQ is based in Bangi Avenue, Kajang. It started as an online business ran by a husband and a wife in a small condominium where it is also happens to be where they live. After having enough financial modals they decided to open an office where stocks are piled and most of the business took place. They also have agents across Malaysia, Including Singapore and Brunei. Usually the agents got their stocks by delivery or pick up from the HQ. Ardora Natural has an aim where they were able to be the most preferred baby organic product in Asia. Starting from the bottom, they have worked their way up in managing to be better every day, by their exceptional customer service to the quality of the products. Their also consistent when it comes to Instagram postings to keep engaging with the audiences, taking notes from other similar business and their postings as a reference to build an established baby brand that can compete with well-known baby brands both locally and internationally. This report will provide a great knowledge for me to properly run a business and social media postings and guide me to be consistent and versatile in establishing a good brand image for the company and also be able to expose me to the business world.