Purchase intention towards halal food product among non muslim students of Kangwon National University, South Korea / Azurin Sani …[et al.]

• Main Authors: Sani, Azurin, Mohamed Thaheer, Ahmad Shazeer, Syed Omar, Syed Ashrene, Sani, Mawaddah Nasrun, Mohamad, Amiro
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA 2021
• Subjects: Religious ceremonies, rites, etc.; Food industry and trade. Halal food industry. Certification
• Online Access: https://ir.uitm.edu.my/id/eprint/53292/1/53292.pdf; https://ir.uitm.edu.my/id/eprint/53292/; https://myjms.mohe.gov.my/

This paper aimed to explore the purchasing intention of halal food products among Kangwon National University students in International Trade and Commerce major in South Korea. This study used the Theory of Planned Behavior (TPB) that consists of attitude, subjective norm, and perceived behavioral c...