Purchase intention towards halal food product among non muslim students of Kangwon National University, South Korea / Azurin Sani …[et al.]

This paper aimed to explore the purchasing intention of halal food products among Kangwon National University students in International Trade and Commerce major in South Korea. This study used the Theory of Planned Behavior (TPB) that consists of attitude, subjective norm, and perceived behavioral c...

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Bibliographic Details
Main Authors: Sani, Azurin, Mohamed Thaheer, Ahmad Shazeer, Syed Omar, Syed Ashrene, Sani, Mawaddah Nasrun, Mohamad, Amiro
Format: Article
Language:English
Published: Universiti Teknologi MARA 2021
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/53292/1/53292.pdf
https://ir.uitm.edu.my/id/eprint/53292/
https://myjms.mohe.gov.my/
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