The effectiveness of service quality in beta dimension Sdn Bhd consulting service / Nur Ain Mohd Nazar

• Main Author: Mohd Nazar, Nur Ain
• Format: Student Project
• Language: English
• Published: 2018
• Subjects: Business consultants. Consulting firms; Service industries; Consumer satisfaction; Customer services. Customer relations
• Online Access: https://ir.uitm.edu.my/id/eprint/53170/1/53170.pdf; https://ir.uitm.edu.my/id/eprint/53170/

Service quality (SERVQUAL) is now recognized as an integral component of a firm's customer satisfaction program. Therefore, it is important to understand how consumers perceive the quality of services rendered, as well as how these perceptions are translated into customer satisfaction and behav...