Case Study : Demica Beauty / Nik Nur Hanisya Nik Hasram

• Main Author: Nik Hasram, Nik Nur Hanisya
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Success in business. Performance; Customer services. Customer relations; Hairdressing, barbering, beauty culture, cosmetology, etc. Including beauty shop practice
• Online Access: https://ir.uitm.edu.my/id/eprint/52925/1/52925.pdf; https://ir.uitm.edu.my/id/eprint/52925/

The case study is important to evaluate the company’s background, company’s analysis as well as the company’s problems all alternatives that the management has provided. The methods that used to study the analysis is face-to-face interviews with the management of the company through phone call and review from people already have purchased and taste the products. But here, my case study is individual because we are in PKP. So, I already chose the products in google.Based on the findings during the google search, the idea of making cosmetic products that created by Demica Beauty by Amirah Syamimi . This business started since early 2016 with her husband which is determined to share the benefits and helps many people out of trouble . Amirah Syamimi , introduce her first product which is demica whitening lotion under her brand by Demica Beauty on early 2016 . In just a few months, the products made from natural ingredients became a phenomenon when it sold for almost hundred thousands. Amirah Syamimi said that she really appreciated her customer and she decided to put out new item which is Demica Lipmatte . The new lipmatte out with many choices of beautiful colours and vanilla smells . The main content in their lip matte consist of avocado oil, bee swax and shea butter . The most important thing is, it does not contain any chemicals and free paraben. So, I am very sure that their product is safe for any skins and lips. It is possible if this product has many feedbacks from their customer and they also have regular customer that always waiting for new version . Demica Beauty also promote their business and products through advertisement in the Social Media such as Facebook, Instagram and so on where they update any discount promotion to their customers . Kekasih vision is they aim to help many people outhere and committed to giving birth to the first millionaire under Demica Beauty . She also wish to be a well known founder of cosmetic product