Technology Entrepreneurship Project (ENT 600) : Nordictrack / Nur Dania Rosaini

• Main Author: Rosaini, Nur Dania
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Business; Industrial research. Research and development
• Online Access: https://ir.uitm.edu.my/id/eprint/52895/1/52895.pdf; https://ir.uitm.edu.my/id/eprint/52895/

This assignment is about identifying the problem with the product. The company that I have chosen is NordicTrack by ICON Health and Fitness. From their variety of products, I have chosen the RW900 rowing machine to do my analysis. In this case study, I have done the SWOT analysis to identify the strength, weaknesses, opportunities, and threats of the RW900. The main problem I identified on this RW900 is that the machine is not available in Malaysia, unlike the other products by NordicTrack such as their treadmills, ellipticals, bikes, and vault. From the problem, I can come up with the best solution which is bringing RW900 into Malaysia’s market physically in store just like the treadmills, ellipticals, bikes, and vault.