Technology Entrepreneurship Project (ENT 600) : Nordictrack / Nur Dania Rosaini
This assignment is about identifying the problem with the product. The company that I have chosen is NordicTrack by ICON Health and Fitness. From their variety of products, I have chosen the RW900 rowing machine to do my analysis. In this case study, I have done the SWOT analysis to identify the str...
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Format: | Entrepreneurship Project |
Language: | English |
Published: |
2021
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Subjects: | |
Online Access: | https://ir.uitm.edu.my/id/eprint/52895/1/52895.pdf https://ir.uitm.edu.my/id/eprint/52895/ |
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Summary: | This assignment is about identifying the problem with the product. The company that I have chosen is NordicTrack by ICON Health and Fitness. From their variety of products, I have chosen the RW900 rowing machine to do my analysis. In this case study, I have done the SWOT analysis to identify the strength, weaknesses, opportunities, and threats of the RW900. The main problem I identified on this RW900 is that the machine is not available in Malaysia, unlike the other products by NordicTrack such as their treadmills, ellipticals, bikes, and vault. From the problem, I can come up with the best solution which is bringing RW900 into Malaysia’s market physically in store just like the treadmills, ellipticals, bikes, and vault. |
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