ENT 530 : Case Study: Nasi Kukus Malaya Ayam Cincang / Nur Liyana Rozaki ... [et al.]

• Main Authors: Rozaki, Nur Liyana, Yusri, Adam Daniel, Nor Azman, Nor Syafinaz, Wan Mohammad Zahran, Wan Nur Iman Zafira, Shaarani, Nur Izzatie Syakirah
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Business; Cooking, Malay
• Online Access: https://ir.uitm.edu.my/id/eprint/52827/1/52827.pdf; https://ir.uitm.edu.my/id/eprint/52827/

The case study is focusing on the capability of the SME to continue their business as usual after being affected by COVID-19 pandemic. Not only they cannot generate sales, they also face problems such as company cash flow and revenues gained. When this happens, the contribution to Malaysia’s GDP wil...