Case Study : Demica Beauty Sdn Bhd / Raihanah Azman

• Main Author: Azman, Raihanah
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Success in business. Performance; Marketing; Consumer satisfaction; Hairdressing, barbering, beauty culture, cosmetology, etc. Including beauty shop practice
• Online Access: https://ir.uitm.edu.my/id/eprint/52616/1/52616.pdf; https://ir.uitm.edu.my/id/eprint/52616/

The case study is important to evaluate the company’s background, company’s analysis as well as the company’s problems all alternatives that the management has provided and wants to know more about the products sells and how the marketing is conducted by the company. In this study I will be able to find out what kind of strategy the company is implementing to gain the trust of costumers. Because of we are in PKP, the methods that I used to study the analysis is interviews with the management of the company through social media and review from people that already have purchased the products. As a result, I choose SyahMimi Product as a personal entrepreneur who runs Demica Beauty Product. I choose their product because of impressed their sacrifices from nothing to something to everthing. The good nature of entrepreneurship in the business makes it possible for the company to benefit more consumers. The hard work put by Demica Beauty has made them famous for high quality products and affordable price. This has allowed the company to remain in the cosmetics industry for a long time. In this study, I obtained data and information from internet sources and programs by Uitm with the founder of Demica. I started this study after gathering the relevant information.