Case Study : Ramly Processing Sdn. Bhd. / Nur Shafiqah Hazani

• Main Author: Hazani, Nur Shafiqah
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Success in business. Performance; Food processing and manufacture; Nutrition. Foods and food supply; Food service
• Online Access: https://ir.uitm.edu.my/id/eprint/52567/1/52567.pdf; https://ir.uitm.edu.my/id/eprint/52567/

This assignment assigned to the students to identify one entrepreneur for case study and to know about the personal entrepreneurial competencies that was choosen by the student. For this case study, I choose Dato’ Haji Ramly bin Mokni as the entrepreneur to study about the personal entrepreneurial competencies key characteristics. First, Haji Ramly very passion to chase his dream and one of them that showed the most is being persistence. Persistence is when he repeated the same things and ignore all obstacles to reach his goal. For example, he never gives up doing his business even there is up and down. Secondly, he sees and act of opportunities. This is portrayed when he takes a chance to make his own patties when he notices there is no bumiputera patties in Malaysia back then. Next is his concern of high quality and for example is when he really making sure his product safe and halal to eat for Muslim people mostly in Malaysia. He also takes the hygiene matter seriously so that nobody can get problems when eating his product. Lastly, he solves problems professionally when it comes to his product. This can be shown when there is a rumour back then that his patties contain pig DNA and he makes a quick decision to make a public statement and the truth have been told when police confirmed the result. There are four entrepreneur competencies that I found when analyse Haji Ramly as food entrepreneur.