Enhancing the resilience of micro food and beverage businesses in Malaysia: an evaluation critical success factors approach / Noor Azmi Ahmad, Azdel Abdul Aziz and Aliffaizi Arsat

• Main Authors: Ahmad, Noor Azmi, Abdul Aziz, Azdel, Arsat, Aliffaizi
• Format: Article
• Language: English
• Published: Faculty of Hotel & Tourism Management, Universiti Teknologi MARA 2024
• Subjects: Success in business; Nutrition. Foods and food supply
• Online Access: https://ir.uitm.edu.my/id/eprint/97900/1/97900.pdf; https://ir.uitm.edu.my/id/eprint/97900/; https://www.jthca.org/

This research examines the influence of critical success factors (CSFs) on micro businesses in the food and beverage (F&B) industry in Kuala Lumpur, with a specific focus on their role in fostering resilience in the aftermath of the pandemic. The study aims to explore how these factors contribut...