Entrepreneurship : Riders Marketing / Nor Aini Hassanuddin ... [et al.]

• Main Authors: Hassanuddin, Nor Aini, Ahmad, Nor Syahada, Ghazalli, Edatul Muliana, Abdul Ghani, Sawati, Ghazak, Julida
• Format: Entrepreneurship Project
• Language: English
• Published: 2002
• Subjects: Entrepreneurship. Property; Malaysia; Social aspects. Social marketing; Market segmentation. Target marketing
• Online Access: https://ir.uitm.edu.my/id/eprint/51899/1/51899.pdf; https://ir.uitm.edu.my/id/eprint/51899/

RIDERS MARKETING SDN. BHD. is a business that provides motorcycles only.The main reason of choosing this business because there are high demands for motorcycles. Many are more prefer to have motorcycle because the price is cheaper than other vehicles such as car and lorry. Besides, it is small and suitable for all. In other words, it is easy to handle. Nowadays, our country moves towards industrialization through the objective of vision 2020. Regarding on this objective, we fully involves in achieving country vision and also our own vision. Our country becomes more develop and individual income increase due to industry sector that is more expands. Income per capital increase together to the growth rate consequently people will increase their standard of living. That is why many people buy it for their transport. Our company, RIDERS MARKETING will commence on 1 January 2003. This private limited company 100% owned by Bumiputra that located at Jalan Banggol, Kuala Terengganu. Our company provides many types of motorcycle especially YAMAHA motor, HONDA and KRISS. Our target customers are local resident and companies. To build up the company, our capital is about RM 83172 and with loan from Bank Bumiputra Commerce amounted RM 75000. We believe that the potential of this business will expand in the future regarding of it’s demand supply in the market. We also believe that our planning and effort on this business will beneficial for us in order to achieve our company’s goal. Hopefully encouragement from government will born many entrepreneurs who were has their own capability to involve themselves in the world of business, which is very challenging.