Entrepreneurship : Riders Marketing / Nor Aini Hassanuddin ... [et al.]

• Main Authors: Hassanuddin, Nor Aini, Ahmad, Nor Syahada, Ghazalli, Edatul Muliana, Abdul Ghani, Sawati, Ghazak, Julida
• Format: Entrepreneurship Project
• Language: English
• Published: 2002
• Subjects: Entrepreneurship. Property; Malaysia; Social aspects. Social marketing; Market segmentation. Target marketing
• Online Access: https://ir.uitm.edu.my/id/eprint/51899/1/51899.pdf; https://ir.uitm.edu.my/id/eprint/51899/

RIDERS MARKETING SDN. BHD. is a business that provides motorcycles only.The main reason of choosing this business because there are high demands for motorcycles. Many are more prefer to have motorcycle because the price is cheaper than other vehicles such as car and lorry. Besides, it is small and...