The relationship between factors that contribute to customer's mall loyalty: a study on Plaza Pelangi Johor Bahru Mall / Noor Syafiqah Samsudin

• Main Author: Samsudin, Noor Syafiqah
• Format: Student Project
• Language: English
• Published: 2018
• Subjects: Market surveys. Including brand choice. Brand loyalty; Customer services. Customer relations
• Online Access: https://ir.uitm.edu.my/id/eprint/51727/1/51727.pdf; https://ir.uitm.edu.my/id/eprint/51727/

This study was carried out to identify mall image factors, analyse and discuss how customers mall loyalty is influenced by mall image criteria. Moreover, the research objective of this study is to study the relationship between mall image criteria and customers mall loyalty and to identify the most...