ENT600: McDonald’s Precint 2, Putrajaya franchise / Muhammad Afiq Brohan, Nor Hanani Arifin and Muhammad Zahiruddin Md Din.

• Main Authors: Brohan, Muhammad Afiq, Arifin, Nor Hanani, Md Din, Muhammad Zahiruddin
• Format: Entrepreneurship Project
• Language: English
• Published: 2018
• Subjects: Small business. Medium-sized business; Planning. Business planning. Strategic planning; Business
• Online Access: https://ir.uitm.edu.my/id/eprint/51607/1/51607.pdf; https://ir.uitm.edu.my/id/eprint/51607/

This study focuses on the management strategy and technology use in a fast-food restaurant which has experienced prosperous growth over the last three decades. McDonalds is a one of a famous and establish fast-food restaurant in Malaysia. To maintain it the company uses advance technology in a numbe...