ENT600: Kulai IOI Mall Giant Hypermarket / Mohd Hafiz Hanafi and Ilizawani Kamari

• Main Authors: Hanafi, Mohd Hafiz, Kamari, Ilizawani
• Format: Entrepreneurship Project
• Language: English
• Published: 2018
• Subjects: Small business. Medium-sized business; Planning. Business planning. Strategic planning; New business enterprises; Project management; Business
• Online Access: https://ir.uitm.edu.my/id/eprint/51461/1/51461.pdf; https://ir.uitm.edu.my/id/eprint/51461/

GCH Retail (M) Sdn Bhd was the leading grocery retailer in Malaysia in 2016 with a 9% value share. Place that been selected on conducting this case study is IOI Mall Kulai Giant Hypermarket which is located at Kulai District in Johor State. As increasing numbers of new grocery retailers brands enter...