Case Study : Books Kinokuniya Malaysia / Noor Nabilah Ashikin Ahmad Fahami

• Main Author: Ahmad Fahami, Noor Nabilah Ashikin
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Planning. Business planning. Strategic planning; Success in business. Performance; Business communication. Including business report writing, business correspondence; Book industries and trade
• Online Access: https://ir.uitm.edu.my/id/eprint/51270/1/51270.pdf; https://ir.uitm.edu.my/id/eprint/51270/

For my Fundamentals of Entrepreneurship (ENT300) case study, I chose to investigate the entrepreneur of Books Kinokuniya, which is owned by Kinokuniya Company Ltd., a renowned international bookshop chain based in Japan, and founded Kinokuniya Book Stores (Malaysia) Sdn Bhd in Malaysia as the group&...