Case Study : Books Kinokuniya Malaysia / Noor Nabilah Ashikin Ahmad Fahami

• Main Author: Ahmad Fahami, Noor Nabilah Ashikin
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Planning. Business planning. Strategic planning; Success in business. Performance; Business communication. Including business report writing, business correspondence; Book industries and trade
• Online Access: https://ir.uitm.edu.my/id/eprint/51270/1/51270.pdf; https://ir.uitm.edu.my/id/eprint/51270/

For my Fundamentals of Entrepreneurship (ENT300) case study, I chose to investigate the entrepreneur of Books Kinokuniya, which is owned by Kinokuniya Company Ltd., a renowned international bookshop chain based in Japan, and founded Kinokuniya Book Stores (Malaysia) Sdn Bhd in Malaysia as the group's online retail arm. Books Kinokuniya is committed to being a sanctuary for bibliophiles, focusing on delivering the best books that publishing has to sell to their customers. Adult and children's fiction, graphic novels, art and design books, social sciences, creative arts, and lifestyle titles are all available. They hold and support a large variety of Malay books in their Malaysia division, while their Chinese books and magazines are sourced from both Taiwan and mainland China. Another feature that sets them apart is their Japanese section, which features not only the most recent Japanese best-sellers, but also a diverse range of manga, art and craft titles, idol picture books, magazines, catalogues, e-Mooks, and other products. The Japanese section of Kinokuniya is the main reason for this store's popularity among people of all ages, especially teenagers. The interview with Books Kinokuniya's managing director was conducted via online, and it was an enjoyable experience. The managing director answered the questions directly, ensuring that the interviewing process went off without a hitch. Because of the MCOs' restrictions, the interview cannot be done face-to-face because of the Covid-19 pandemic that has affected many nations, including Malaysia. Despite the limitations we must adhere to, modern technology has proven to be extremely helpful in completing this assessment during a pandemic.