Case Study : Pak Ali Food Industries Sdn. Bhd. / Nur Ain Izzati Abdul Razak

• Main Author: Abdul Razak, Nur Ain Izzati
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Success in business. Performance; Consumer satisfaction; Food service
• Online Access: https://ir.uitm.edu.my/id/eprint/50339/1/50339.pdf; https://ir.uitm.edu.my/id/eprint/50339/

A Penang born, Encik Ali bin Omar, or more commonly known as Pak Ali started his pickles business from his home back in 1985. With starting capital RM 15,000, Jeruk Madu Pak Ali was commercialized under Kunci Kreatif company, hence, became the only Bumiputera company that commercialized pickles in 2...