Case Study : Pak Ali Food Industries Sdn. Bhd. / Nur Ain Izzati Abdul Razak

• Main Author: Abdul Razak, Nur Ain Izzati
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Success in business. Performance; Consumer satisfaction; Food service
• Online Access: https://ir.uitm.edu.my/id/eprint/50339/1/50339.pdf; https://ir.uitm.edu.my/id/eprint/50339/

A Penang born, Encik Ali bin Omar, or more commonly known as Pak Ali started his pickles business from his home back in 1985. With starting capital RM 15,000, Jeruk Madu Pak Ali was commercialized under Kunci Kreatif company, hence, became the only Bumiputera company that commercialized pickles in 2007. The pickles are made from fresh and high quality fruits. The production of pickles is based at a factory, located at Kawasan Perindustrian IKS Perda Tasek, Simpang Ampat, Seberang Perai Selatan, Pulau Pinang since 2009. There are 28 varieties of pickles, which consists of wet pickles and dried pickles. The employees, most of whom are from the local community, especially women work at the factory. Profits gained from commercialized pickles generate economy for the local community. Jeruk Madu Pak Ali products received Halal certificate from Department of Islamic Development Malaysia (JAKIM), Mesti certificate from Ministry of Health Malaysia and “1 Malaysia Best '' certificate from Federal Agricultural Marketing Authority (FAMA). Jeruk Madu Pak Ali has branches in Perlis, Kedah, Pulau Pinang, Perak, Kelantan, Terengganu, Pahang, Melaka, Selangor, Kuala Lumpur, and Johor. Usahawan.com (n.d) mentioned that not only Malaysia wide, but Jeruk Madu Pak Ali has received extensive coverage from the print media and has also received responses abroad such as South Korea, South Africa, England, Saudi Arabia, and Ireland. However, his legation is continued by his son, Alias Ali under Pak Ali Food Industries Sdn. Bhd. as Pak Ali passed away in 2013. As of 2018, the company has more than 400 workers, selling approximately 300 tons of pickles monthly through 50 stockists in Malaysia.