Case Study : Keropok Warisan Losong / Muhammad Ahnaf Mohd Nor
Keropok lekor is a traditional Malay fish cracker snack common on the east coast of Peninsular Malaysia, especially in the state of Terengganu, Malaysia. I chose Keropok Warisan Losong because this one of the famous keropok’s places in this state. They are one of the pioneers who opened the keropok...
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2021
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my.uitm.ir.503322021-09-28T09:10:20Z https://ir.uitm.edu.my/id/eprint/50332/ Case Study : Keropok Warisan Losong / Muhammad Ahnaf Mohd Nor Mohd Nor, Muhammad Ahnaf Small business. Medium-sized business Cooking, Malay Food service Keropok lekor is a traditional Malay fish cracker snack common on the east coast of Peninsular Malaysia, especially in the state of Terengganu, Malaysia. I chose Keropok Warisan Losong because this one of the famous keropok’s places in this state. They are one of the pioneers who opened the keropok stall back in 1900s. This study is an attempt to understand how to apply the theory to real situations. We have to analyse how this business works in terms of marketing and operational strategy. I also got the opportunity to do research about this company background, organizational structure, products, technology and the financial achievement as well. Moreover, I also have the chance to analyse the strengths, weaknesses, opportunities and threats by doing the SWOT analysis. Based on what I have analysed, the recommendation and solutions are discussed for Keropok Warisan Losong to improve their business. 2021-05 Entrepreneurship Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/50332/1/50332.pdf ID50332 Mohd Nor, Muhammad Ahnaf (2021) Case Study : Keropok Warisan Losong / Muhammad Ahnaf Mohd Nor. [Entrepreneurship Project] (Unpublished) |
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Small business. Medium-sized business Cooking, Malay Food service Mohd Nor, Muhammad Ahnaf Case Study : Keropok Warisan Losong / Muhammad Ahnaf Mohd Nor |
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Keropok lekor is a traditional Malay fish cracker snack common on the east coast of Peninsular Malaysia, especially in the state of Terengganu, Malaysia. I chose Keropok Warisan Losong because this one of the famous keropok’s places in this state. They are one of the pioneers who opened the keropok stall back in 1900s. This study is an attempt to understand how to apply the theory to real situations. We have to analyse how this business works in terms of marketing and operational strategy. I also got the opportunity to do research about this company background, organizational structure, products, technology and the financial achievement as well.
Moreover, I also have the chance to analyse the strengths, weaknesses, opportunities and threats by doing the SWOT analysis. Based on what I have analysed, the recommendation and solutions are discussed for Keropok Warisan Losong to improve their business. |
format |
Entrepreneurship Project |
author |
Mohd Nor, Muhammad Ahnaf |
author_facet |
Mohd Nor, Muhammad Ahnaf |
author_sort |
Mohd Nor, Muhammad Ahnaf |
title |
Case Study : Keropok Warisan Losong / Muhammad Ahnaf Mohd Nor |
title_short |
Case Study : Keropok Warisan Losong / Muhammad Ahnaf Mohd Nor |
title_full |
Case Study : Keropok Warisan Losong / Muhammad Ahnaf Mohd Nor |
title_fullStr |
Case Study : Keropok Warisan Losong / Muhammad Ahnaf Mohd Nor |
title_full_unstemmed |
Case Study : Keropok Warisan Losong / Muhammad Ahnaf Mohd Nor |
title_sort |
case study : keropok warisan losong / muhammad ahnaf mohd nor |
publishDate |
2021 |
url |
https://ir.uitm.edu.my/id/eprint/50332/1/50332.pdf https://ir.uitm.edu.my/id/eprint/50332/ |
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1712288374040035328 |
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13.18916 |