The benefit of E-Commerce automation for merchant using Avana / Nor Zahidah Zakaria

• Main Author: Zakaria, Nor Zahidah
• Format: Student Project
• Language: English
• Published: 2018
• Subjects: Technological innovations. Automation; Telemarketing. Internet marketing; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/49904/1/49904.pdf; https://ir.uitm.edu.my/id/eprint/49904/

In nowadays, people more depends on technology because it more convenient. E-commerce refers to business activities involving consumers, manufacturers, services providers, and intermediaries using computer network. The purpose of this study is to find the benefit of e-commerce automation for merchant using AVANA. The problem statement of this study is merchant need to collect payment and orders manually via chat apps so that merchant need to answer all the questions from the customers one by one, merchant late use e-commerce as their platform to sell their product, new merchant do not know how to sign up, merchant do not know how to start with the good e-commerce. The method for the research paper uses qualitative study. To conduct the qualitative study, interview session were conducted. The usage of qualitative is to understand on how to be a merchant. The findings showed that there is the step on how to be a merchant. Other than that, the experience the company with the other e-commerce. The finding also show the benefit of e-commerce. Last but not least, the competitive advantages of company that have e-commerce. From the research, we can see the alternative to provide a guideline for first time user and do marketing on how to register with AVANA.